Partnership:

TikTok and Apple Music

Description:

Video-sharing app TikTok teamed with Apple Music on a multi-faceted promotion.

The partnership consisted of TikTok offering users four months of an Apple Music subscription free of charge. The Apple Music subscription was available to TikTok users who subscribe through the TikTok app on iOS. 

There were also several TikTok playlists offered by Apple Music. These Apple Music playlists were advertised in a campaign that used viral music from TikTok.


Partnership Opportunity:
TikTok/App
Partner/Category:
Apple Music /Music
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Product Bundle
Media Elements:
Mobile
Online
Social Media
Created On:
2020-12-21
Last Modified on:
2020-12-22
Companies Involved
Tuck

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