Video-sharing app TikTok teamed with Apple Music on a multi-faceted promotion.

The partnership consisted of TikTok offering users four months of an Apple Music subscription free of charge. The Apple Music subscription was available to TikTok users who subscribe through the TikTok app on iOS. 

There were also several TikTok playlists offered by Apple Music. These Apple Music playlists were advertised in a campaign that used viral music from TikTok.