Partnership:

TikTok and British Basketball League

Description:

TikTok partnered with the British Basketball Leauge as well as Basketball England on a promotion which showcased British basketball to TikTok's audience.

The partnership consisted of a branded hashtag challenge which highlighted the best of British basketball on TikTok. To participate in the challenge, TikTok users used the hashtag #BritishBasketball. The challenge invited TikTok creators to showcase their best basketball tricks and skills.

Additionally, TikTok users had access to behind-the-scenes exclusive content from British basketball teams such as the Sheffield Sharks, Leicester Riders, London Lions and more!

This partnership with British Basketball represented the first basketball-focused promotion on TikTok in the UK.

Partnership Opportunity:
TikTok/App
Partner/Category:
British Basketball League /Sports
Timing:
January 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-01-19
Last Modified on:
2021-01-20
Companies Involved
Tuck

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