Partnership:

TikTok and Chili's

Description:

TikTok partnered with Chili's on a promotion to celebrate the restaurant chain's 45th anniversary with a TikTok challenge. As part of the partnership, Chili's Grill & Bar also unveiled its official TikTok account on March 6, 2020.

The partnership consisted of the #ChilisBirthday contest on TikTok that encouraged users to post videos of people being surprised by Chili's staff singing the birthday song to customers. The three TikTok users who posted the most popular videos received gift cards to Chili's of $313 in a nod to the restaurant's March 13 birthday.

In addition to TikTok integration, Chili's gave away branded merchandise such as jackets and T-shirts via social media throughout March.

Partnership Opportunity:
TikTok/App
Company:
TikTok
Partner/Category:
Chili's /Dining
Timing:
March 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2020-03-11
Companies Involved
TikTok
Tuck

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