Partnership:

TikTok and Merlin Networks

Description:

TikTok partnered with Merlin Networks, a digital rights agency for independent music labels, in a partnership which expanded TikTok's music library.

TikTok, the short-form video sharing app that heavily utilizes music, teamed with Merlin Networks to give users access to music from Merlin Networks' labels and distributors. This brought Merlin Networks to TikTok and gave TikTok access to a vast library of independent music artists and labels.

Partnership Opportunity:
TikTok/App
Company:
TikTok
Partner/Category:
Merlin Networks /Media
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-06-05
Companies Involved
TikTok
Tuck

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