Partnership:

TikTok and SiriusXM

Description:

SiriusXM teamed with TikTok to create TikTok Radio. The radio station featured viral hits and "For You" best songs show that is hosted by influencers. 

During its launch week, the radio station featured special appearances from known TikTokers and celebrities on the platform. SiriusXM also featured a "For You" channel similar to that of TikTok's "For You" page that SiriusXM account holders could save. 

TikTok radio streamed via SiriusXM's website or application. 

Partnership Opportunity:
TikTok /Music
Company:
SiriusXM
Partner/Category:
SiriusXM /Music
Timing:
Ongoing
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Branded Content
Media Elements:
Influencers / Brand Ambassadors
Mobile
Online
Radio Spot
Social Media
Created On:
2021-08-27
Last Modified on:
2021-09-01
Companies Involved
SiriusXM
Tuck

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