Social media giant TikTok partnered with UFC (Ultimate Fighting Championship) in a move that saw TikTok become an official provider of pre match and post match interviews, as well as other behind the scenes coverage of the mixed martial arts circuit.

UFC, which has a strong, young fan base, used the partnership with TikTok to reach new audiences as well as strengthen their relationship with their current audience. The partnership allowed UFC to provide more content to the at home fan, while fights were still being played in limited to no fan venues.

TikTok added UFC to their growing list of impressive partners as they reinforced their pole position in American culture. The exclusive content deal with UFC also sees TikTok push the norm further when it comes to traditonal sport broadcasting.