Partnership:

TikTok and UFC

Description:

Social media giant TikTok partnered with UFC (Ultimate Fighting Championship) in a move that saw TikTok become an official provider of pre match and post match interviews, as well as other behind the scenes coverage of the mixed martial arts circuit.

UFC, which has a strong, young fan base, used the partnership with TikTok to reach new audiences as well as strengthen their relationship with their current audience. The partnership allowed UFC to provide more content to the at home fan, while fights were still being played in limited to no fan venues.

TikTok added UFC to their growing list of impressive partners as they reinforced their pole position in American culture. The exclusive content deal with UFC also sees TikTok push the norm further when it comes to traditonal sport broadcasting.

Partnership Opportunity:
TikTok/App
Partner/Category:
UFC /Sports
Timing:
February 1st Quarter 2021
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Direct Marketing
In-Game / In-App Integration
Influencers / Brand Ambassadors
Online
Social Media
Created On:
2021-02-22
Last Modified on:
2021-03-04
Companies Involved
Tuck

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