Tinder and Beyond Meat partnered together in a celebration of Earth Day. To celebrate Earth Day, Tinder  introduced a new type of passion, "Plant Based". Passions on Tinder are what people can add to their profile to let others know what they are passionate about.

Beyond Meat jumped at the opportunity and partnered with Tinder to offer a special giveaway of a Plant-Based Picnic Date for 2, complete with date night swag and a free voucher for Beyond Meat products. The first 500 people who add the "plant-based passion" to their portfolios will win the Beyond Meat x Tinder giveaway.