Partnership:

Tinder and KFC

Description:

KFC collaborated with a partner that knows a thing or two about creating perfect pairings: Tinder. Together with the world's most popular dating app, KFC wanted to help saucy singles find the buffalo to their ranch, to celebrate its new Buffalo Ranch sauce that hit restaurants October 19, 2022.

Starting Friday, 10/21, Tinder members could take a "What's Your Sauce Style?" quiz in the app to uncover just how deep their love for Buffalo Ranch goes, in celebration of KFC's new Buffalo Ranch sauce. Does your love for Buffalo Ranch know no bounds, or are you "Lowkey Saucy" and prefer only a quick dip? Taking the quiz granted Tinder members access to enter KFC's sweepstakes* (also available via an in-app display card) for a chance to win an exclusive Saucy Dream Date for two.

The Saucy Dream Date, courtesy of KFC, included tickets to a show and a VIP backstage experience with 3X GRAMMY-nominated rap superstar Jack Harlow, and an all-expenses-paid trip, that, of course, included a romantic KFC meal for two with plenty of Buffalo Ranch sauce. Talk about a first class first date!

KFC also introduced a limited-time Tinder Tenders meal for two, available exclusively on the KFC app or KFC.com. The meal was designed for daters and includes six Extra Crispy tenders, two individual sides, two warm and flaky biscuits, two medium beverages, and of course, KFC's new Buffalo Ranch sauce. Orders could be placed via KFC.com or the KFC app for Quick Pick Up or delivery to the date spot of their choice.

Buffalo Ranch is now a permanent part of KFC's already finger lickin' good sauce lineup, which features BBQ, Ranch, Honey Mustard, and its exclusive KFC Sauce.

Partnership Opportunity:
Tinder/App
Partner/Category:
KFC /Dining
Timing:
October 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2022-10-25
Last Modified on:
2022-11-28
Companies Involved
Tuck

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