Description:
Tinder partnered with Spotify to introduce Music Mode on the Tinder app which allows users to add an "anthem" to their profile.
The new feature requires users to link their Spotify account and select an "anthem" song "that defines them inside and out." Users without a Spotify account are still able to select an "anthem," but their top artists will not be added to their profile.
Partnership Opportunity:
Tinder/App
Partner/Category:
Spotify /Music
Timing:
December 4th Quarter 2021
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-12-09
Last Modified on:
2021-12-09
Companies Involved
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