Partnership:

To All The Boys: P.S. I Still Love You and Sephora

Description:

Netflix partnered with Sephora on a promotion centered around the streaming sequel to the hit TO ALL THE BOYS I'VE LOVED BEFORE, titled TO ALL THE BOYS: P.S. I STILL LOVE YOU.

The promotion took the form of Sephora releasing a "TO ALL THE BOYS' Beauty Set" designed to save a lonely Valentine's Day.

Through Sephora, Netflix partnered with several beauty brands to introduce limited-edition TO ALL THE BOYS themed sets. The brands featured in each set included Amika, Glow Recipe, Kaja and more. There were seven distinct sets which included products ranging from hair care to makeup.

Each of the seven sets was available for purchase on the Sephora app beginning February 1, online on February 2, and in stores February 6, 2020.

Partnership Opportunity:
To All The Boys: P.S. I Still Love You/Streaming
Partner/Category:
Sephora /Health & Beauty
Timing:
February 1st Quarter 2020
Target:
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-19
Companies Involved
Tuck

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