Partnership:

TOON DISNEY and Frito-Lay

Description:
In-pack instant-win "Magic in a Bag" sweepstakes on 80MM packages (10MM prize cards) to win cash and prizes based on Disney cartoons. Supported by TV spots during Toon Disney programming, on-pack art, & POP.
Partnership Opportunity:
TOON DISNEY/Television
Company:
Disney Channel
Partner/Category:
Frito-Lay /CPG
Timing:
July 3rd Quarter 2000
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2000-06-23
Companies Involved
Disney Channel
Disney Channel
Tuck

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