Description:
Paramount Pictures partnered with Snapchat to promote the theatrical release of TOP GUN: MAVERICK.
The companies collaborated to promote TOP GUN: MAVERICK using Snapchat's augmented reality feature with a trailer reaction lens.
The augmented reality Snapchat lens allowed users to see a preview for TOP GUN: MAVERICK while simaltanously recording their reaction to the preview. As part of the partnership, fans could also decorate their reaction shots with a digital overlay of a fighter-pilot helmet reminscent of the one Tom Cruise wears as the lead in TOP GUN: MAVERICK.
Partnership Opportunity:
Top Gun: Maverick/Theatrical
Company:
Partner/Category:
Snapchat /App
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Social Media
TV Spot
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-12-20
Companies Involved
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