Description:
Walt Disney Studios partnered with Dannon brand Danimals to promote the theatrical release of TOY STORY 4.
The collaboration consisted of Danimals Smoothies and Danimals Squeezeables featuring on-pack branding from TOY STORY 4. These branded products hit shelves nationwide in May 2019 leading up the film's release in theaters.
The partnership was promoted with a custom TV Spot combining Dannon products and footage from TOY STORY 4.
Partnership Opportunity:
Company:
Partner/Category:
Dannon /CPG
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-06-05
Companies Involved
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