Disney and Ruiz Foods teamed up to promote the 10th Anniversary DVD release of TOY STORY. Consumers had a chance to receive a $3 mail-in rebate by submitting two proofs-of-purchaces as well as a filled out copy of the Rebate Certificate available on elmonterey.com and cash register receipts. In addition to the rebate offer, consumers also received a 50 cent off coupon for any El Monterey product. The mail in rebate offer was available between September 1, 2005 through December 31, 2005.