Mushkin and Warner Bros. partnered to promote the film TRANSCENDENCE with a technology-based sweepstakes. Users could enter the sweepstakes online for a chance to win Mushkin and TRANCENDENCE prizes. Five "Prize Pack" winners won a Razer Gaming Pack and TRASCENDENCE movie prizes, and one "Grand Prize" Winner received a Limited Edition Mushkin-Themed Gaming Desktop by Instinct P and TRANSCENDENCE movie prizes.