Partnership:

TRANSFORMERS: AGE OF EXTINCTION and Mondelez

Description:

Paramount and Mondelez celebrated the release of TRANSFORMERS: AGE OF EXTINCTION with the "Countdown To Extinction" sweepstakes. Fans could enter online for the chance to win a trip for four to Hollywood, California to take a tour of the Paramount Pictures studio lot and experience Transformers: The Ride 3-D at Universal Studios Hollywood. Also for registering, fans had the chance to win one of 620 pairs of movie tickets. Accompanying the sweepstakes was custom TRANSFORMERS packaging on Oreo products and a TRANSFORMERS: AGE OF EXTINCTION-Themed Oreo TV spot as well.

Partnership Opportunity:
TRANSFORMERS: AGE OF EXTINCTION/Theatrical
Company:
Paramount Pictures
Partner/Category:
Mondelez /CPG
Timing:
May 2nd Quarter 2014
Target:
Male
Tweens
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.