Paramount and Mondelez celebrated the release of TRANSFORMERS: AGE OF EXTINCTION with the "Countdown To Extinction" sweepstakes. Fans could enter online for the chance to win a trip for four to Hollywood, California to take a tour of the Paramount Pictures studio lot and experience Transformers: The Ride 3-D at Universal Studios Hollywood. Also for registering, fans had the chance to win one of 620 pairs of movie tickets. Accompanying the sweepstakes was custom TRANSFORMERS packaging on Oreo products and a TRANSFORMERS: AGE OF EXTINCTION-Themed Oreo TV spot as well.