Paramount Pictures together with Oreo partnered to promote the film TRANSFORMERS: AGE OF EXTINCTION with a sweepstakes offering fans the chance to win a grand prize trip to Hollywood, California for a family of four to tour the Paramount Pictures studio lot, and experience Transformers: The Ride-3D at Universal Studios Hollywood. Fans also had the opportunity to win 2 movie tickets to see the film. The promotion ran from May 15th to July 15th 2014.