Description:
Valero and Paramount Pictures collaborated to create the "Rumble With Bumblebee Camaro Giveaway" to promote the release of TRANSFORMERS: AGE OF EXTINCTION. The sweepstakes gave entrants a chance to win a $10 Valero Gift Card or a free screening of TRANSFORMERS: AGE OF EXTINCTION in their hometown. One lucky grand prize winner, however, won a brand new 2014 Camaro.
Partnership Opportunity:
TRANSFORMERS: AGE OF EXTINCTION/Theatrical
Company:
Partner/Category:
Valero /Automotive
Timing:
April 2nd Quarter 2014
Target:
Male
Teens
Adults
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-12-09
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
