Description:
Puma teamed with with Hasbro to release Transformers-themed footwear. Puma integrated the Transformers theme into its RS-X show, a show based on the 1980s Running System Line. The footwear range also launched ahead of the December theatrical release of the Bublebee movie.The Puma x Transformers range were available exclusively at Foot Locker stores.
Partnership Opportunity:
Transformers/Theatrical
Partner/Category:
Puma /Fashion
Timing:
December 4th Quarter 2018
Target:
Promotional Elements:
Media Elements:
Online
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
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