Description:
Paramount Pictures teamed up with Chevrolet to promote the theatrical release of TRANSFORMERS: DARK OF THE MOON. In conjuction with the release of the film, which featured the Chevrolet Camaro as the character Bumblebee, Chevrolet introduced the 2012 Camaro TRANSFORMERS Special Edition. The limited-time offer was available for order beginning June 27th.
Partnership Opportunity:
TRANSFORMERS: DARK OF THE MOON/Theatrical
Company:
Partner/Category:
Chevrolet /Automotive
Timing:
June 3rd Quarter 2011
Target:
Male
Tweens
Teens
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-01-24
Companies Involved
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