Partnership:

TRANSFORMERS: DARK OF THE MOON and Hasbro

Description:

Paramount Pictures teamed up with Hasbro to promote the theatrical release of TRANSFORMERS: DARK OF THE MOON. Hasbro created a collection of toys based on the TRANSFOMER? characters. The collection ranged from full scale character suites to individual robot figurines, and Hasbro have created over 300 products for this continuing movie sequel with new products released on May 16, 2011.

Partnership Opportunity:
TRANSFORMERS: DARK OF THE MOON/Theatrical
Company:
Paramount Pictures
Partner/Category:
Hasbro /Toys
Timing:
June 2nd Quarter 2011
Target:
Male
Preschool
Kids (6-11)
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-06
Companies Involved
Tuck

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