Partnership:

TRANSFORMERS: REVENGE OF THE FALLEN and Burger King

Description:

Paramount Pictures and Burger King teamed up to promote the theatrical release of TRANSFORMERS: REVENGE OF THE FALLEN with a Kids Meal toy giveaway, the in-store Transform Your Way game and the launch of a TRANSFORMERS-branded burger. Consumers who purchased a BK Kids Meal received one of eight TRANSFORMERS-themed toys. The Club BK website also hosted an online game called Free Mission City for kids to play as well as coupons for TRANSFORMERS-themed merchandise sold exclusively at Kmart. Game pieces for the Transform Your Way game were found on Burger King drink cups and packages of fries. Game pieces revealed to the consumer if he/she was a winner. The prizes included a 2010 Chevy Camaro SS, Aprilia SXV 5.5 Motorcycles, Vespa S 50 Scooters, Southwest Airlines Vacations Adventure Packages for Four, LG HDTV and Network Blu-ray Disc Home Theater Systems, Fandango movie tickets, and free Burger King food. There was also a Grand Prize of $1,000,000. To accompany the in-store game, there was an online game that gave each daily winner $10,000. Both the in-store and online games ran from June 22 through July 19, 2009. The TRANSFORMERS-branded burger was the BK BBQ Double Stackticon. The promotion was supported by a national television advertising campaign.

Partnership Opportunity:
TRANSFORMERS: REVENGE OF THE FALLEN/Theatrical
Company:
Paramount Pictures
Partner/Category:
Burger King /Dining
Timing:
July 3rd Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-12-09
Companies Involved
Tuck

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