Paramount Pictures and Mars Snackfood US teamed up to promote TRANSFORMERS: REVENGE OF THE FALLEN. Limited-edition M&M’s® Strawberried Peanut Butter Chocolate Candies and Snickers® Nougabot™ Bars were created to promote the film and were available from May through July in food, drug, mass and convenience outlets. Other M&M's products will have special TRANSFORMERS-branded packaging. Consumers were able to join “Red” and “Yellow,” as well as other TRANSFORMERS: REVENGE OF THE FALLEN characters on a digital scavenger adventure on www.mms.com, as well as other sites throughout the Web, beginning May 19, 2009. TRANSFORMERS: REVENGE OF THE FALLEN director Michael Bay himself became an M&M’s® character for a new “Inner M” print ad that was featured in June issues of Entertainment Weekly, US Weekly and USA Weekend. Michael Bay also put his signature touch on a dramatic television commercial in which animated M&M’s® Brand characters, “Red” and “Yellow,” team up with the popular Autobot Optimus Prime, to deliver the M&M’S® Strawberried Peanut Butter Chocolate Candies to stores around the country. Additionally, Kyle Busch’s No. 18 M&M's® car in the NASCAR Sprint Cup Series will sport a special TRANSFORMERS: REVENGE OF THE FALLEN-themed paint scheme during the June 21, 2009, race at Infineon Raceway.