Description:
Paramount Pictures and Caterpillar partnered to promote the release of the latest installment of the TRANSFORMERS franchise, TRANSFORMERS: THE LAST KNIGHT. The film featured one of the brand’s most popular products, the Cat Excavator, which audiences could spot among other vehicles hiding in an auto salvage yard along with a group of the Autobots.
Partnership Opportunity:
Company:
Partner/Category:
Caterpillar /Automotive
Timing:
June 2nd Quarter 2017
Target:
Male
Promotional Elements:
Branded Content
Media Elements:
Micro site
Online
Product Placement
Online
Product Placement
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
