CRUSH partnered with PARAMOUNT PICTURES to give loyal consumers a print-at-home Fandago Rewards movie ticket to see Transformers with the purchase of three specially marked Crush 12-packs. Consumers were encouraged to create and account on a Fandango hosted website to record their purchases. Once they entered the three codes from three proof of purchases, a movie ticket was delivered. The offer was marketed on all POS materials, online banner ads, the Crush website and through social media.