Paramount Pictures and CRUSH teamed up to promote the June theatrical release of TRANSFORMERS: THE LAST KNIGHT. The national partnership was supported with co-branded point-of-sale displays and custom packaging (12oz cans, 12 pack wraps, 20oz bottles, 2L bottles) across four different flavors of CRUSH, each flavor featuring a different film character: OPTIMUS PRIME®, BUMBLEBEE®, MEGATRON®, and BARRICADE®. Customers who purchased three specially-marked 12-pack can packages also received a Fandango Rewards link that could be redeemed for a movie certificate up to $13. Paramount and CRUSH also developed co-branded premiums such as Bluetooth speakers, Men’s & Women’s T-shirts, and Scooters to serve as giveaways. The promotion ran from May 15 – July 31, 2017.