Partnership:

TRANSFORMERS: THE LAST KNIGHT and Maaco

Description:

Paramount Pictures and Maaco teamed up to celebrate the release of TRANSFORMERS: THE LAST KNIGHT. For a limited time, Maaco offered discounted car paint services as well as the chance to win a trip to Los Angeles for two. Fans could participate in the “#MaacoTriviaKnight” sweepstakes by submitting an online entry form. One grand prize winner received airfare and hotel accommodations for a two-night stay in Hollywood, in addition to a three-day exotic car rental, a Paramount Studios tour, a helicopter flight over Los Angeles and more. Additionally, 200 other participants each received a movie ticket prize pack that consisted of five movie tickets each valued at $13.

The partnership was supported with custom TV and digital spots directed by Michael Bay, a radio spot, co-branded point-of-sale displays, print advertising, online, and social media from May - July 2017.
Partnership Opportunity:
TRANSFORMERS: THE LAST KNIGHT/Theatrical
Company:
Paramount Pictures
Partner/Category:
Maaco /Automotive
Timing:
May 2nd Quarter 2017
Target:
Male
Promotional Elements:
Branded Content
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Media Elements:
Email
Micro site
Online
Print Advertising
Radio Spot
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-07-14
Companies Involved
Tuck

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