Paramount Pictures and Schick Hydro teamed up to celebrate the release of TRANSFORMERS: THE LAST KNIGHT. For a limited time, fans could purchase the new, collectible Schick Hydro handles featuring TRANSFORMERS fan-favorite Autobot characters, including Optimus Prime, Bumblebee and Hound and Decepticon characters, including Megatron, Barricade and Onslaught. The collection was available in store and online. The partnership also included a TV spot directed by Michael Bay, in-store POS, digital, social assets, print, and OOH advertising. The promotion ran form May - July 2017.