Description:
Happy Meal program running through Dec. 19, 2002. Happy Meals include one of the animated film`s eight main characters and a "discovery action" figure. Once all eight toys and figures are collected, kids can create a map ball as seen in the film. Mighty Kids Meals will feature three "Treasure Planet" CD-ROMs. When all three are collected and loaded into the computer, a fourth game automatically opens. Packaging includes a ship-shaped Happy Meal box and graphics on bags and medium-sized cups. TV spots via Leo Burnett Co., Chicago, support. Burbank, CA-based Disney Pictures is part of McD`s exclusive partnership with Disney Co., now in its seventh year.
Partnership Opportunity:
TREASURE PLANET/Theatrical
Company:
Partner/Category:
McDonald's /Dining
Timing:
4th Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-07-21
Companies Involved
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