Partnership:

Triller and NYX

Description:

Video-sharing app Triller partnered with  L'Oréal's NYX  for a partnership celebrating the makeup line.

The partnership consisted of Triller collaborating with L'Oreal on an activation that promoted the brand's 2021 collection. In addition to Triller co-branded content on Triller. There was also an augmented-reality pop-up shop in Triller.

Fans could access the shop virutally through the Triller app. As fans accessed the virtual pop-up shop, they would be able to purchase items from L'Oreal's 2021 collection.


Partnership Opportunity:
Triller/App
Partner/Category:
NYX /Health & Beauty
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-12-17
Last Modified on:
2021-01-06
Companies Involved
Tuck

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