Video-sharing app Triller partnered with  L'Oréal's NYX  for a partnership celebrating the makeup line.

The partnership consisted of Triller collaborating with L'Oreal on an activation that promoted the brand's 2021 collection. In addition to Triller co-branded content on Triller. There was also an augmented-reality pop-up shop in Triller.

Fans could access the shop virutally through the Triller app. As fans accessed the virtual pop-up shop, they would be able to purchase items from L'Oreal's 2021 collection.