Partnership:

Trimble and ROBORACE

Description:

Trimble and ROBORACE, the world's first autonomous racing series with electric-powered vehicles, partnered in a comprehensive technology and marketing deal.


As part of the partnership, ROBORACE utilized Trimble's Applanix POS LVX™ GNSS-inertial systems in its next-generation autonomous race cars. In adition to the deal, Trimble served as the Official GNSS-Inertial Positioning Technology Partner and gave access to ROBORACE's engineering team to use Trimble's resources. 


The end result of the partnership was that the autonomous racing series ROBORACE, and logistic tech company Trimble leveraged each others resources to create a better on screen product for millions of fans.

Partnership Opportunity:
Trimble /Logistics
Partner/Category:
ROBORACE /Sports
Timing:
February 1st Quarter 2021
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Product Demonstrations / Sampling
Media Elements:
Direct Marketing
Email
In-Game / In-App Integration
Mobile
Online
Social Media
TV Spot
Created On:
2021-02-08
Last Modified on:
2021-02-08
Companies Involved
Tuck

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