Mars Petcare has partnered with Tripadvisor on a co-branded digital travel hub designed for pet owners, sponsored by Mars’ dog food brand Cesar.

The travel-planning portal, which is available on Tripadvisor’s website and app, includes guides for visiting pet-friendly cities and an artificial intelligence-powered tool for drawing up an itinerary. It also shares tips for businesses that want to better accommodate pets.

Cesar is looking to advance a brand mission launched in 2022 around making the world more dog-friendly, and Tripadvisor plans to expand the hub globally in the future.