20th Century Fox, Alloy.com and dELiA*s partnered to promote the theatrical release of TRISTAN & ISOLDE. One grand prize winner was awarded dinner for 2 persons within 25 miles of their home and a $100 gift certificate to either Alloy or dELiA*s. To enter, consumers filled out an online entry form at tristanandisoldepromotion.com, mailed in a postcard with consumer information or text messaged the word TRISTAN to 94637. The sweepstakes began December 1, 2005 and ended January 31, 2006.