DreamWorks Animation teamed up with Sun-Maid for a partnership celebrating the November release of TROLLS. The promotion included a give away of 5,000 pairs of movie tickets, and a home town screening of the film. Sun-Maid also released special packaging featuring TROLLS character stickers and character boxes. Additional tie-ins included three brand new TROLLS inspired raisin recipes: Poppy's Perfect Tea Cakes, Hair-Sterical Cupcakes, and Guy Diamond's Very Special Popcorn Mix.