DreamWorks Animation and VisitDenmark collaborated on a B2B promotion for the release of TROLLS. To celebrate the iconic “happy hair” dolls' Danish roots, the tourism office provided exclusive prize offerings to DreamWorks Animation partners starting September 2016.

VisitDenmark invited partners to join their program to leverage their TROLLS-related products with VisitDenmark's sponsored special travel prizes exclusively for partners' customers to create awareness of Denmark as a tourist destination. They collaborated with airports to to feature movie posters and featured movie content on their website.