Description:
Universal Pictures partnered with China Glaze to unveil a collection of co-branded nail polish promoting the release of TROLLS WORLD TOUR.
The partnership consisted of China Glaze's TROLLS WORLD TOUR collection which included 8 distinct nail polishes inspired by the film. The collection featured nail polishes such as Delta Darlin', Glitteriffic, It's All Techno and more! It was available for purchase online and at retail locations.
Partnership Opportunity:
TROLLS WORLD TOUR/Theatrical
Partner/Category:
China Glaze /Health & Beauty
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
On Pack
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-13
Companies Involved
TracyLocke
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