Description:
Universal Pictures collaborated with Mondelez for an Oreo promotion celebrating the release of TROLLS WORLD TOUR.
The partnership included TROLLS WORLD TOUR promotion on packages of Oreos. The TROLLS WORLD TOUR branding was featured in-store on packages of Oreos.
Additionally, the program included an element in which Universal released the song "Just Sing" from the TROLLS WORLD TOUR soundtrack exclusively on an Oreo cookie. When the song debuted, the only place fans could listen to the full-length track was by going to Oreo.com and scanning an Oreo cookie.
Partnership Opportunity:
TROLLS WORLD TOUR/Theatrical
Partner/Category:
Oreo /CPG
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Discount / Special Offer / Promo Code
Premiums / Giveaways
In-Store / Retail
On Pack
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-05-20
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
