Universal Pictures partnered with Walmart and Vudu to promote the release of TROLLS WORLD TOUR with a virtual watch party.
Universal Pictures collaborated with Walmart to invite fans to a virtual watch party for the premiere of TROLLS WORLD TOUR that allowed fans to access a red carpet experience from the comfort of their home. The Trolls World Tour #WalmartWatchParty premiered on April 10 at 6pm EST and 3pm PST on Vudu with a Red Carpet preshow on Walmart’s Twitter at 5:30pm EST and 2:30pm PST. The Watch Party included several surprises, including exclusive footage, character interaction, movie trivia, and prizes.
Walmart teamed with Vudu to bring TROLLS WORLD TOUR directly to fans' living rooms along with tons of exciting treats. Walmart offered customers TROLLS WORLD TOUR treats to complete the night such as TROLLS Oreos, Pillsbury cookies, fruit snacks as well as TROLLS Trix cereal and even toothpaste.
Walmart also completed the TROLLS WORLD TOUR experience with a selection of TROLLS toys, including a boombox, Play-Doh TROLLS WORLD TOUR set, LEGO TROLLS WORLD TOUR Pop Village as well as an exclusive Toddler Poppy doll available exclusively at Walmart.
Female
Kids (6-11)
Tweens
Teens
Family
Branded Content
Event / Activation / Experiential
Insert (FSI)
In-Store / Retail
On Pack
Other
Online
Signage
Social Media
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)


Chat