Partnership:

TROLLS WORLD TOUR and Wal-Mart | Vudu

Description:

Universal Pictures partnered with Walmart and Vudu to promote the release of TROLLS WORLD TOUR with a virtual watch party.

Universal Pictures collaborated with Walmart to invite fans to a virtual watch party for the premiere of TROLLS WORLD TOUR that allowed fans to access a red carpet experience from the comfort of their home. The Trolls World Tour #WalmartWatchParty premiered on April 10 at 6pm EST and 3pm PST on Vudu with a Red Carpet preshow on Walmart’s Twitter at 5:30pm EST and 2:30pm PST. The Watch Party included several surprises, including exclusive footage, character interaction, movie trivia, and prizes.

Walmart teamed with Vudu to bring TROLLS WORLD TOUR directly to fans' living rooms along with tons of exciting treats. Walmart offered customers TROLLS WORLD TOUR treats to complete the night such as TROLLS Oreos, Pillsbury cookies, fruit snacks as well as TROLLS Trix cereal and even toothpaste.

Walmart also completed the TROLLS WORLD TOUR experience with a selection of TROLLS toys, including a boombox, Play-Doh TROLLS WORLD TOUR set, LEGO TROLLS WORLD TOUR Pop Village as well as an exclusive Toddler Poppy doll available exclusively at Walmart.

Partnership Opportunity:
TROLLS WORLD TOUR/Theatrical
Partner/Category:
Wal-Mart | Vudu /Retail
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Insert (FSI)
In-Store / Retail
On Pack
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-10
Companies Involved
Tuck

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