Partnership:

TROPIC THUNDER and Boston America Corp.

Description:
Paramount Pictures teamed up Boston America Corp. to promote the theatrical release of TROPICAL THUNDER through the sale of the beverage Booty Sweat. Booty Sweat was a parodied beverage featured in the film. The beverage will be sold at retailers such as Hot Topic, Hastings, Wherehouse and Coconuts, Amazon.com and various college bookstores. The promotion lasts as long as supplies last.
Partnership Opportunity:
TROPIC THUNDER/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Boston America Corp. /CPG
Timing:
August 3rd Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-07-02
Companies Involved
Tuck

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