Partnership:

TRUFF Hot Sauce and Taco Bell

Description:

Taco Bell teamed with TRUFF Hot Sauce to release TRUFF Nacho Fries and TRUFF Fries Burrito for a limited time. The fries and burrito are topped with TRUFF Nacho Cheese Sauce.

TRUFF was the first brand that Taco Bell has collaborated with for a new sauce. The Nacho Cheese Sauce combined Taco Bell's warm Nacho Cheese sauce and TRUFF's blend of real black truffles and red chili peppers.

The TRUFF Nacho Fries and Fries Burrito was only being tested at one Taco Bell location (4101 Jamboree Rd Newport Beach, CA 92660). This Taco Bell location also offered Loaded TRUFF Nacho Fries and Loaded TRUFF Fries Burrito. Both menu items included seasoned fries topped with steak, TRUFF Nacho Cheese Sauce, shredded cheddar cheese, tomato, and reduced-fat sour cream.

 

Partnership Opportunity:
TRUFF Hot Sauce/Dining
Company:
Taco Bell
Partner/Category:
Taco Bell /Dining
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Media Elements:
Online
Social Media
Created On:
2021-08-27
Last Modified on:
2021-09-01
Companies Involved
Taco Bell
Tuck

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