Partnership:

TURBO and Airheads Candy

Description:

DreamWorks Animation partnered with Airheads to advertise to their younger audience for the movie, TURBO. Characters from the movie were featured on the packs of Airheads. Children saw characters like Theo, White Shadow, and Smoove Move on their candy wrappers. In addition to the characters on the packs of candy, DreamWorks and Airhead created a commercial that featured the characters from the movie and Airhead candy. TURBO zoomed into theaters on July 17th, 2013.

Partnership Opportunity:
TURBO/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Airheads Candy /CPG
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.