Description:
DreamWorks Animation partnered with Airheads to advertise to their younger audience for the movie, TURBO. Characters from the movie were featured on the packs of Airheads. Children saw characters like Theo, White Shadow, and Smoove Move on their candy wrappers. In addition to the characters on the packs of candy, DreamWorks and Airhead created a commercial that featured the characters from the movie and Airhead candy. TURBO zoomed into theaters on July 17th, 2013.
Partnership Opportunity:
TURBO/Theatrical
Company:
Partner/Category:
Airheads Candy /CPG
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Female
Kids (6-11)
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
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