Partnership:

TURBO and Chevrolet

Description:

DreamWorks Animation partnered with Chevrolet for the upcoming movie, TURBO. Both DreamWorks Animation and Chevrolet came together to brainstorm the featured vehicle. Finally, Chevrolet created a custom Camaro that was featured in the film. In the movie, TURBO received his speed after he encountered a Chevrolet Camaro. The Chevrolet "bowtie" logo was heavily featured in scenes at the Indianapolis 500. In addition to Chevrolet`s appearance in the film, TURBO was also featured in Chevrolet`s "Find New Roads" platform. TURBO was released on July 17th, 2013.

Partnership Opportunity:
TURBO/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Chevrolet /Automotive
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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