Partnership:

DreamWorks Animation and Sunoco

Description:

DreamWorks Animation partnered with Sunoco for the upcoming movie, TURBO. Sunoco created a Free Fuel 5000 sweepstakes, where many contestants had won instant prizes like Sunoco gift cards and complimentary 3D upgrades to see DreamWork Animations` movie, TURBO. The grand prize winner had won free 5000 gallon of Sunoco fuel. In order to participate, the contestants had to get an official Sunoco decal and stuck it to their car. Throughout the summer, spotters had visited Sunoco locations and looked for drivers with the sticker. If they saw your decal sticker then the individual was a winner of either a Sunoco Gift Card or a complimentary 3D upgrade to watch TURBO. The winner was also automatically entered into the grand prize of 5000 gallon of Sunoco fuel. The more a contestant had visited Sunoco the higher the chance of winning.

Partnership Opportunity:
/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Sunoco /Automotive
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.