Summit Entertainment and USA Today teamed up to promote TWILIGHT with an exclusive movie poster giveaway. The November 16 issue of USA Weekend, the weekly companion magazine to USA Today, contained a TWILIGHT movie poster that included never-before-seen images and was signed by stars Robert Pattinson and Kristen Stewart. USA Weekend also unveiled a special logo for the November 16 issue. The logo, which is usually white text in a light blue background, switched to black text in a white and gray background that mimicked the effect of fog. USA Weekend changed the logo to correspond with the TWILIGHT cover story and movie poster insert. This was only the second time in ten years that USA Weekend changed its logo for a specific event. The magazine is circulated in over 600 newspapers to 23 million households.