Description:
ViacomCBS partnered with cyclewear brand Milltag on a promotion celebrating the 30th anniversary of TWIN PEAKS.
The partnership consisted of Milltag creating a capsule collection celebrating the ViacomCBS series. The TWIN PEAKS x Milltag collection included cycle clothing items including jerseys, shorts, mitts, snood and cap.
Partnership Opportunity:
Twin Peaks/Television
Company:
ViacomCBS
Partner/Category:
Milltag /Fashion
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Branded Content
Collectible
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-07-31
Companies Involved
ViacomCBS
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