Partnership:

Twitch and Pizza Hut

Description:

Twitch partnered with Pizza Hut on  a "Friday Night Bites" promotion on the streaming platform.

Twitch and Pizza Hut teamed for the series which was a branded livestream which streamed on Twitch every Friday until December 18. The streams attracted over 1 million live viewers per episode and featured Pizza Hut content and branded.

The "Friday Night Bites" streaming series was hosted by Jericho, an established Twitch streamer, alongside other influencers and gamers. The series featured these celebrities playing video games and playing pizza-themed challenges.


Partnership Opportunity:
Twitch/Streaming
Partner/Category:
Pizza Hut /Dining
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2020-12-17
Last Modified on:
2021-01-06
Companies Involved
Tuck

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