Twitch partnered with Pizza Hut on  a "Friday Night Bites" promotion on the streaming platform.

Twitch and Pizza Hut teamed for the series which was a branded livestream which streamed on Twitch every Friday until December 18. The streams attracted over 1 million live viewers per episode and featured Pizza Hut content and branded.

The "Friday Night Bites" streaming series was hosted by Jericho, an established Twitch streamer, alongside other influencers and gamers. The series featured these celebrities playing video games and playing pizza-themed challenges.