The U.S. Golf Association partnered with Lexus as the official sponsor of USGA and the US Open men's golf tournament. Lexus became the USGA's first and only automotive partner and served as the official vehicle of the league and its championships.

Lexus launched the Lexus Performance Experience at the main entrance of Shinnecock golf course, engaging fans with interactive activities such as the Lexus VR Experience and a hole-in-one challenge that featured a simulation of the famed 7th hole at the club. Lexus also provided a fleet of courtesy vehicles and showcase its models on the grounds.