Uber Eats partnered with Estée Lauder brands on a promotion launched in time for Mother's Day.

The partnership consisted of Estée Lauder teaming with Uber to offer next-hour delivery on Estée Lauder brands Jo Malone and Origin. The same way customers would order food, this promotion allowed customers to order beauty products from these brands.

While the promotion was launched before Mother's Day to allow gift-giving to mothers, the partnership would continue indefinitely.