Partnership:

ULTRAVIOLET and BET Networks

Description:
BET and Sony Pictures Entertainment partnered to promote the theatrical release of ULTRAVIOLET through the "ULTRAVIOLET Ultra Action Sweepstakes." One grand prize winner won a PSP, three UMD films and three PSP games which included MediEvil Resurrection, The Con and Pursuit Force. Participants completed the entry form found on BET.com. Consumers were also invited to watch ULTRAVIOLET which was released on March 3rd. The promotion ran from February 22nd through March 17th, 2006.
Partnership Opportunity:
ULTRAVIOLET/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
BET Networks /Television
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-03
Companies Involved
Sony Pictures Entertainment
Tuck

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