Partnership:

Uncle Drew and General Mills

Description:
Lionsgate Entertainment partnered with General Mills to promote the theatrical release of UNCLE DREW. The promotion consisted of the titular Uncle Drew character being featured on the front of boxes of Wheaties cereal. Inside certain boxes were codes which, when entered on the Wheaties website, granted access to select Uncle Drew content.
Partnership Opportunity:
Uncle Drew/Theatrical
Company:
Lionsgate
Partner/Category:
General Mills /CPG
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Family
Promotional Elements:
Branded Content
Media Elements:
Online
Signage

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Tuck

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