Description:
Lionsgate Entertainment partnered with General Mills to promote the theatrical release of UNCLE DREW. The promotion consisted of the titular Uncle Drew character being featured on the front of boxes of Wheaties cereal. Inside certain boxes were codes which, when entered on the Wheaties website, granted access to select Uncle Drew content.
Partnership Opportunity:
Company:
Lionsgate
Partner/Category:
General Mills /CPG
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Family
Female
Family
Promotional Elements:
Branded Content
Media Elements:
Online
Signage
Signage
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Lionsgate
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
